Roberto Kusabbi
I manage social media, online communities and digital projects
Born and raised in London, I love all things digital, below is a list of all my important spaces at the moment and my CV...well just in case you're interested.
If you want to know more email me below.
Twitter- Tumblr
- LinkedIn
- Instagram
- My CV
- Hype Machine
- Contact me
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Tweets
- Offside! Ridiculous Actually laughing out loud at this match. Remarkable.Jun 19, 13 from web Reply, Retweet, Favorite
- What. A. Pass. De Rossi you genius. #ForzaItaliaJun 19, 13 from web Reply, Retweet, Favorite
- This game is ridiculous. Ridiculous.Jun 19, 13 from web Reply, Retweet, Favorite
- Gosh seems HBO have confirmed Gandolfini. Such a shame.Jun 19, 13 from web Reply, Retweet, Favorite
- Gosh. TMZ saying that James Gandolfini has died of a stroke. http://t.co/Ve6ojn05SrJun 19, 13 from web Reply, Retweet, Favorite
- Loving the PlayStation love in on BBC by the way...Jun 19, 13 from web Reply, Retweet, Favorite
- Almost a PlayStation game. The smartest thing you've said all evening Martin... #ConfedCupJun 19, 13 from web Reply, Retweet, Favorite
- How Giovinco digs that out (his touch to set it up wasn't great) was fantastic. His movement & position higher up the pitch = big differneceJun 19, 13 from web Reply, Retweet, Favorite
- Bloody love @FinallyMario - Does he ever miss? (Favourites this for WC Final 2014 when he does) #ConfedCupJun 19, 13 from web Reply, Retweet, Favorite
- Looked a bit harsh, not sure of many of these penalty decisions. Take it though.Jun 19, 13 from web Reply, Retweet, Favorite
- Fantastic tenacity from Giaccherini. Sometimes the best individuals don't make the best system. Back in this. Woof. #ConfedCupJun 19, 13 from web Reply, Retweet, Favorite
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Posts
- What could go wrong?
What could go wrong? RT @skynews Wetherspoons To Open Motorway Services Pub news.sky.com/story/1098973/… …
— Roberto Kusabbi (@RKTweets) June 3, 2013 Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cell Phone.
“Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-think solar panel and phone plug, to promote the Nivea Sun line of skincare products.”
For more details - click here.
ME: This is pretty incredible! Great job Nivea!
http://24.media.tumblr.com/37d5b89aa26c8c1c4650efd80b7bd433/tumblr_mn3kpwAKC41qzt7h7o1_500.gif
The most corporate GIF ever. But still, a GIF nevertheless. Well played.David Brent kicks off his new series of guitar tutorials with the song ‘Life On The Road’. SUBSCRIBE for more Brent tutorials! ⺠http://is.gd/RickyGervais Th…
Learn Guitar with Brent.
I’m not going to teach you, YOU’RE going to teach you.Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to…
SWEARING IS COOL
The Summer of Gatsby begins TODAY, old sport! Get your tickets now to the party of the year: http://bit.ly/GatsbyTix
Met Ball. Jennifer Lawrence photobombs Sarah Jessica Parker.
This is great.
JLaw wins all the prizes. Seriously, she is fantastic
Honestly.
Lolz
Our hearts go out to the victims of today’s tragedy in Boston, and their families.
If you are trying to find out about missing loved ones, please call 617-635-4500. You can also use Google’s person finder if you’re looking for someone or have information: http://upwr.me/116NRcO.
If you saw or know anything about the bombings, please call 1-800-494-TIPS.
And if you’ve been triggered into stress by these events, please make a free call to the Disaster Distress Line: 1-800-985-5990.Bioshock Infinite by Melissa Smith
Artist: society6 | deviantART | Facebook
—-> Could be interesting for non profits, but then again who knows what it is!
People are basically good—when provided a tool that helps them do good in the world, they prove it.
Jelly is a new company and product named after the jellyfish. We are inspired by this particular animal because neurologically, its brain is more “we” than “me.” Also, for the past 700 million…
I need a new suit for a wedding.
Problem is, I rarely wear suits for work, but always handy to have one. I do wear blazers though, so this Monty blazer should fit the bill.
I used to love Reiss, but went off it for awhile, seems their current collection is very much with a Mad Men style at heart.
Not too bright, but brighter than a dull navy. Think I’ll be taking this little bad.Fuck yeah! Tumblr is now made up of 100 million blogs.
FUCK YEAH indeed! 100 million wonderful pieces of the Tumblr universe.
You guys are awesome.
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Info
- Social Media and Community Manager at Sony Computer Entertainment EuropeOnline Media | London, United Kingdom, GBSummary
I am very passionate, driven and extremely ambitious person is believes in the power of digital content, social media and online communities to engage and deliver business aims.
I have worked for a number of football clubs before going into a more media centric career working in the third sector managing high profile campaigns. Having worked in the third sector for 6+ years I have now moved back to Football, managing social media at Tottenham Hotspur.
Specialties: Social media, online communities and community building, third sector, people skills, creative ideas, organisational, project management, content development, online, digital, news, macs, media and photoshop.Experience- Apr 2013 - PresentSocial Media and Community Manager / Sony Computer Entertainment Europe
A new role in the SCEE team devising, implementing and tracking social media and community strategy across the European region.
Working closely with our American and European territories to bring together channels, device tactics and an integrated strategy for day to day social media management, campaigns and launches.
Working on titles, campaigns and new products.
- May 2012 - Apr 2013Social Media Manager / Tottenham Hotspur PLC
I manage Tottenham Hotspur social media, creating and implementing a strategy across the business, working closely with all areas of the organisation, from legal, marketing, comms and customer service.
Key milestones:
- Devised and implemented the first social media strategy implemented across the business
- Managing Facebook page 1.7 million and Twitter of 415,000+ (1.2million and 165,000 when I started respectfully)
- Devised match day social media experience including pre and post match updates - a first for the club engaging fans globally.
- Working with external agency to set up and manage Chinese social media profiles with external agency
- Launched Spurs new kit on social media platforms, resulting trending topic (worth 20k) and year on year best ever performance of income.
- Launched Spurs third kit exclusively on social channels using FIFA 13 graphics as creative driver
- Increased Facebook unique reach per post by 203% by analysing insight data and tailoring updates with best practice in mind.
- Working with Twitter to make sure professional players are using the platform in the best practice as well as promoting our player accounts
- Working with corporate team to plan and implement social campaigns with companies such as; Betfred, EA Sports, Fun88, Under Armour and lots more.
- Designed a Twitter style guide and YouTube best practice tagging guide
- Created social media guidelines for all staff. Having to work with the legal department to make sure the unique challenges of a football club engaging on social media are met. Made sure these were designed in an aesthetically pleasing way to engage staff.
- Crisis management of spoofs, fake websites and other rumours. Filtering and managing these internally and externally when necessary.
- Player social media presentations - Apr 2010 - Jun 2012Founder and editor / One Foot In The Game
One Foot in The Game is a collective of football fans and writers, from Liverpool to Luton, the site covers nearly every division in the UK, plus interests in Spain and Italy. I founded and edited the site, but have now passed the site on to the other writers after it conflicting with my new role as well as having less time. I have full confidence in the new writers and though I will not write or be involved in the site in any way I will still read it
Key milestones:
- The site was the listed in the 100 football blogs to read 2011 by the Guardian.
- Worked with brands like Carlsberg and Nivia during blogger outreach programmes
- Recruited writers
- Live tweeting matches
- Wrote, edited and promoted unique content
- Managed anayltics using Wordpress platform
- Listed the site on aggregators such as NewsNowThe blog has 15 contributors and covers all things football as well as joining conversations on twitter via www.twitter.com/1FITG.
The site receives 10s of thousands of visitors a month. As well as the twitter feed the site is still listed on newsnow.co.uk
- Jun 2010 - May 2012Community and Social Media Manager (In-house digital team) / British Heart Foundation
I managed the social media and online community at the BHF within the BHF Multimedia team, a fully integrated digital and communications team. Working on the award winning Vinnie Jones Hard and Fast campaign the culmination of years of hard work embedding social across the organisation. I was also asked to speak at Le Web after the success of the campaign, which you can find here: http://bit.ly/NqdeOW
As well our social media and community strategy I also delivered the first BHF branded online community including Single Sign On technology within 9 months of starting my role.
I managed the BHF community, our social media and community strategy as well as line managing members of staff within the digital engagement team
I work closely with other teams at the organisation to make sure we deliver the best service to our members and fans across all our social channels.
My key responsibilities
- Developed and embed social media strategy
- Managed online community and the product roadmap
- Managed stakeholders in fundraising, news, policy and medical teams
- Trained staff on social media best practice
- Line managed a team of digital engagement specialists
- Organised and delivered blogger outreach
- Consult campaigns to deliver a social user experience
- Moderate social spaces
- Monitored and evaluate social media communications and campaigns using Radian6
- Managed and sourced agencies to build/assist on social campaignsI am also an account manager for 3 internal clients and make sure that their needs are met by our wider Multimedia team.
The BHF Multimedia team is a CIPR Excellence award winner for best in house team. In December 2011 the BHF were voted number 1 UK charity for social media by Third Sector magazine. In April 2012 the BHF became the first UK charity and only 2nd UK organisation to be listed on Twitter's best practice business site, http://business.twitter.com
- Jun 2009 - Jul 2010Online Content Manager For Young People / British Heart Foundation
I managed young people's content at the British Heart Foundation. On the CBHF.net and Yheart.net websites.
This involved:
- Designing and implementing digital strategy
- Paid and natural social media promotional campaign with agency
- New content and creative ideas
- Managing content on main site and social networking sites
-Briefing and managing agencies
- Commissioning and managing content providers
- Editing and writing content
- Photoshop skills
- Designing new pages either in the CMS or wireframes for new CSS/HTML templates
- Managing budgets for both sites >650K - Nov 2007 - Jun 2009Assistant Web Producer (Acting up as Web Producer for 6 months) / Mental Health Foundation
Working within the communications and fundraising team, I worked with the Web Producer and acted up for 6 months.
- Worked on CMS system to design pages and develop content
- Set up the first Facebook and Twitter pages for the organisation, months after they first launched
- Develop online promotional strategies for campaigns
- Project managed online campaigns such as Mental Health Week
- Affiliate marketing management with agency
- Managing external agencies
- Designed new pages and email templates
- Liase with stakeholders on their content so that it adhered to house style
- Wrote and edited content
- Provided innovative and creative solutions to web content
- Managed and reported web stats
- Managed email marketing
- Manage and moderate user generated content from online communities
- Implement and also manage social media channelsI also worked designing the staff intranet as well as sourcing and implementing our email marketing strategy using Exact-Target as the solution.
- Jul 2007 - Jul 2007Online Sports desk / Guardian newspaper
Experience writing copy on the guardian sport website. I also watched the wires, edited and subbed copy as well as writing my own. Google Roberto Kusabbi & Guardian to find the articles.
- Oct 2006 - Feb 2007Freelance writer / www.777.com
Freelance writing on gambling and poker. I wrote and sourced stories of interest for the gambling website 777.com. Including reviews and strategy as well as opinion pieces.
- Oct 2005 - Apr 2006Sports Scientist / Preston North End Football Club
Sport scientist at the Preston North End Academy. Using my knowledge of sport science, I undertook a performance anaylsis project at Preston North End Football club.
I project managed a 6 man team who performed the following tasks:
Detailed reports for the head of development on the youth team players using a framework analysis approach.
Liaising and being first contact for the head of development to organise sessions for us to visit.
Videoing the sessions and organising the framework template - Oct 2004 - Dec 2004Sports Scientist (Performance analysis) / Everton Football Club
Performance analysis of Everton academy.
This project was again performance analysis and concentrated on the U18 goalkeepers at the Everton academy.
We performed 3 months work on the goalkeepers during matches and coaching sessions.
Sessions were videoed and analysed using a content framework devised by the project team.
Education-
2006 - 2007The University of SheffieldMA in Online Journalism (NCTJ accredited)
Activities: MA website management, digital dicussions, photoshop, HTML and news reporting. NCTJ accredited course. -
2003 - 2006Liverpool John Moores UniversityBsC in Sport Science in Football
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2001 - 2003Cardinal Vaughan Memorial SchoolA Levels in Physical Education, Travel and Tourism business, History
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1998 - 2002Cardinal Vaughan MemorialGCSE's
Additional Information-
Websites:
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Honors:Part of the BHF Multimedia team that won the CIPR Excellence awards for Outstanding In House Team
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Interests:I enjoy the web in every form, technology and most sports - espeically football. I like fashion and good food.
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Photos" data-title="View from my balcony. Red sky at night, whatever next. #igerslondon #sunset" data-link=""> " data-title="Modern. #tate #igerslondon" data-link=""> " data-title="Urgh it is grey today. St Paul's doing its best #igerslondon" data-link=""> " data-title="Here's the rest. Kinda Ghostbusters 1, right?" data-link=""> " data-title="Forgot to put this up earlier in the week. A wicked Art Deco building in #LA" data-link=""> " data-title="This building has a mushroom issue. #igerslondon" data-link=""> " data-title="London's not to shabby really. #igerslondon" data-link=""> " data-title="More addictive than crack" data-link=""> " data-title="Some greats. And Makinwa. Perfect." data-link=""> " data-title="Definitely not in LA anymore. I'm on a tube for one thing. New socks from LA though" data-link=""> " data-title="Goodbye LA. you crazy but incredible place." data-link=""> " data-title="That just happened. #LA #food #imstagramfoodwanker" data-link=""> " data-title="Probably really lame, but Penny from Big Bang theory works there right?" data-link=""> " data-title="The last supper. #la #food #burger" data-link=""> " data-title="Never drunk enough to insta. #lA." data-link=""> " data-title="So. This happened. #LA" data-link=""> " data-title="Hills. #LA" data-link=""> " data-title="E3 is over. These sweets seem apt! So fun." data-link=""> " data-title="One of the best meals. Ever. Nobu. LA. #food" data-link=""> " data-title="Pinot. From Cali. #wine" data-link="">
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My CV
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Loved Songs
